This morning someone in my Small Steps to Wholefoods private fb group posted the video of Michelle Bridges promoting her new Delicious Nutritious range of freezer meals at Woolies.
It gave me chills.
It seemed so backwards. So topsy turvy.
I GET that it was all meant to be a little tongue in cheek. I GET that it was all about virality (and I’ve just mentioned the range and where to find it – so that worked).
I also get that sometimes we need convenient foods. That so many Australian’s are purchasing and consuming chemical laden foods on a daily basis and having healthier options is great.
My whole vibe is about taking small steps towards eating more real food. And if this is a step on your journey then great! It might beat a Quarter Pounder meal.
Making out that eating food grown in your garden is only for freaks is so offensive!
And it’s so far off the mark! I’m not alone in thinking this – the video was removed from social media after the massive backlash. It just doesn’t reflect the growing movement towards getting back to basics. Connecting to food and celebrating the real stuff.
Consumers are savvier than ever before. Due to health issues, food intolerances, infertility, a mental health crisis – a groundswell of people are looking for answers beyond traditional medicine. We are looking at our lifestyles and questioning our habits like never before.
And it’s making savvier consumers. It’s creating conversation. It’s changing the food put in lunch boxes and the food taken to parties. It’s inspiring a generation of parents to take back control. There is a long way to go, but the movement is undeniable.
Michelle Bridges got it so wrong.
So I posted a similar tongue in cheek response. In no way am I judging people who buy freezer meals – what I hoped to do was remind people that real food can be super easy. And that ‘getting real’ as Michelle wanted us to do doesn’t have to involve mass produced food in microwaveable containers.
We are so much smarter than that.
Enjoy the vid